Online security specialist Wangle Technologies (ASX: WGL) has commenced a relaunch of its family cyber safety software under the new branding of “Family Insights”.
The company today announced its successful launch to the Apple App Store, with its Android version scheduled to launch within the week.
Wangle first introduced its family cyber safety software platform, previously known as Wangle Family Insites, about 12 months ago.
Since then, the company has undertaken a major review of the platform’s access, uptake and usage and redesigned it with a focus on simplifying the setup process and improving ease of use.
Following feedback from customers (parents, teachers and children), the platform was rebranded Family Insights with the new design expected to reduce the user setup process by more than 85%.
The platform has removed the Wangle prefix and changed the Insites spelling along with a refreshed logo which was designed to reflect the changes but minimise loss of brand recognition or awareness.
Additional features of Family Insights include more relevant dashboard statistics, access for children to their own usage statistics, optional parent tracking for children, as well as the inclusion of merchandising space in the mobile app for news, updates, in-app messages and commercial opportunities.
Wangle is also planning to introduce new features in future releases such as more simplified settings, child alerts and educational alert content, as well as dashboard drill downs, which enables parents to select individual family members for specific review.
Wangle recently relocated its core operations from Western Australia to Brisbane, Queensland, believing that its core customer, partnership and investment opportunities would be better met with a greater presence on the east coast.
In July, the company signed an affiliate agreement with Australia’s leading school communication platform, SkoolBag.
The purpose of the deal is for Wangle to provide educational content, e-books and exclusive bespoke content for parents within the SkoolBag platform, including affiliate links to directly download Wangle’s cyber safety platform from Apple and Android app stores.
In its June quarterly report, Wangle said it was also continuing talks with other potential distribution partners including telecommunications and private health insurance companies.
The company today also announced it has relaunched its online parent portal after a scheduled system upgrade completed in the past few days.
By late afternoon trade, Wangle shares were up 50% to $0.003.