Emerge Gaming (ASX: EM1) will bring its ArcadeX gaming platform in Australia next month following a successful pilot in South Africa.
The gaming company told shareholders today that the ArcadeX pilot in South Africa proved “highly successful”, with key performance indicators being exceeded for each brand that took part.
With a high returning user count and long engagement times recorded throughout the South African pilot, the company said it had now optimised the new UI/UX platform to bring stronger results ahead of its release into tier one markets, such as Australia, US and Europe.
The launch of the ArcadeX platform in Australia will encompass both iOS and Android apps, which Emerge Gaming said would optimise gaming for casual gamers and provide significant advertising opportunities.
Emerge Gaming chief executive officer Gregory Stevens said the company carefully refined the ArcadeX platform in partnership with brand agency Meerkats which has created a “revolutionary media platform”.
“Our focus is now on the March launch and rollout of advertising packages to major advertising agencies and clients in Australia and I look forward to sharing results with shareholders in coming months,” he said.
Arcade X is an eSports and casual gaming tournament platform and lifestyle hub.
The platform is tracked via an integrated analytics platform which provides real-time return on investment (RoI) for brands to review live user engagement.
The data also provides insight on the demographics of its users, allowing brands to understand the granular levels of RoI through ArcadeX.
Importantly, Emerge Gaming said the platform had full white label ability and could be customised on-demand to deliver a true gaming and brand experience.
The company anticipates the ArcadeX game environment to grow quickly as it has in the South African market.
And as marketers grapple with digital branding, the company asserted the platform had been created to enhance “two-way value between advertisers and users”.
The gaming sector is gaining significant traction globally, with the eSports industry set to blitz past the $1 billion mark this year, the first time in its relatively short history.
Despite the industry hype, Emerge Gaming hasn’t had a stellar performance on the bourse, with its shares ending 2018 at $0.007, down from an April high of $0.024.
Emerge Gaming shares jumped 22.2% in morning trade to $0.011.