Adveritas reports increase in annualised revenue after new contract wins
自日历年初以来，Adveritas 的年化收入增长了 78%，超过了 300 万澳元。
Ad fraud mitigation developer Adveritas (ASX: AV1) has reported an annualised revenue of more than $3 million following new contract wins in the 2022 financial year.
The figure represents a 78% increase on the start of the calendar year when revenue sat at $1.68 million.
It also reflects the signing of new clients from pay-per-click (PPC) and mobile and affiliate solutions, as well as upsells to existing clients.
Adveritas said its strong revenue growth had been driven by direct sales and Google Cloud Marketplace contracts for fraud mitigation software TrafficGuard, including an accelerated client renewal rate.
Adveritas’ annualised recurring revenue.
While each new contract is not considered to be individually material, the momentum is expected to have a significant impact given all new clients have expressed an interest in other go-to-market channels.
RavenTrack integration
As part of Adveritas’ global roll out, TrafficGuard has been integrated with online gaming affiliate tracking platform RavenTrack which offers invalid traffic reduction and ad fraud prevention to help brands and advertisers maximise their advertising spend.
Over 60 companies are in the integration phase, which precedes trial activation.
The rapid increase in trial demand has seen Adveritas hire additional staff to manage clients through to trial and then conversion into paying contracts.
The company plans to onboard and activate further channels which will enable supported access to the brands and advertisers of these businesses and platforms.
TrafficGuard’s full-funnel protection allows affiliate platforms like RavenTrack to offer significant commercial benefits in terms of differentiation, client satisfaction and campaign efficacies.
Product growth
With TrafficGuard’s marketing efforts set to scale through 2023, Adveritas said it would continue to drive growth and revenue across all products.
The company has over 50 paying clients at the enterprise level including Disney Streaming, Australia’s Lux Group, sports betting company Better Collective, Indonesian tech company GoJek, Singapore Telecommunications (Singtel) and UK betting agency Smarkets.
Recently, GoJek renewed its contract for another two years at a higher annual value and Adveritas expects several others to do the same.
Adveritas said its current trial pipeline has the ability to potentially double its revenue line.