Wide Open Agriculture signs deal to market Dirty Clean Food’s oat milk in Taiwan
Wide Open Agriculture (ASX: WOA) has signed an agreement with DKSH Taiwan to distribute, market and sell oat milk manufactured by its brand Dirty Clean Food.
The exclusive two-year agreement allows DKSH to distribute all four flavours of the carbon neutral oat milk in Taiwan, with sales starting in July.
DKSH is a market expansion services provider operating in 36 regions, with net sales of $16.21 billion in 2021.
The company provides clients and customers with integrated, tailor-made services along the entire value chain including sourcing, marketing, sales, distribution and after-sales support, to help grow their businesses in new and existing markets.
Wide Open estimates that annual sales of oat milk by DKSH Taiwan will add approximately $650,000 to its bottom line.
Fifth major agreement
The agreement with DKSH is the fifth major distribution deal announced by Dirty Clean Food in the past seven months.
The demand is believed to reflect the product’s “compelling flavour profile”, as well as global interest in regenerative and carbon neutral products.
Wide Open managing director Dr Ben Cole said the agreement was an achievement for the conscious-foods company.
“We are thrilled to partner with DKSH to launch Dirty Clean Food’s entry into the plant-based drinks market in Taiwan,” he said.
“DKSH is a global leader in market expansion services, with broad reach and best-in-class capabilities … we are hopeful that this is the beginning of a long and fruitful partnership between our companies.”
DKSH vice president (group client growth and business development) Jean-Pascal Cayssiols said the oat milk fits with its commitment towards sustainability and enriching lives.
“As consumers are becoming more health aware and environmentally-conscious, we are confident that Dirty Clean Food’s oat milk will help them contribute to saving the planet as well as their palate,” he said.
“We are proud to make these nutritious choices more accessible to our local customers through our extensive capillary distribution network and omni-channel approach.”
Dirty Clean Food continues to experience demand for its oat milk outside of Australia.
Dr Cole said the company would announce additional distribution agreements in the coming months.