Wide Open Agriculture continues expansion across South East Asia

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By Danica Cullinane - 
Wide Open Agriculture ASX WOA Dirty Clean Food oat milk Indonesia Malaysia The GrowHub Innovations Company

Wide Open Agriculture has signed a deal with GrowHub to distribute its oat milk in Indonesia and Malaysia.


Wide Open Agriculture (ASX: WOA) is continuing to expand throughout South East Asia with the signing of a non-exclusive deal to distribute its Dirty Clean Food branded oat milk across Indonesia and Malaysia.

In today’s announcement, the regenerative food and farming company said its new agreement with The GrowHub Innovations Company adds to an existing partnership which aims to increase brand presence and market share in the region. It follows an exclusive distribution deal inked between the pair last October in Singapore.

This latest deal is for a one-year term and involves Growhub purchasing an initial $150,000-worth of product to create foundational stock levels to use in marketing initiatives and enable any immediate order fulfilment.

Delivery is estimated by December and additional supply can be purchased if demand exceeds these initial quantities.

Commenting on the partnership, Dirty Clean Food chief executive officer Jay Albany said Singapore has been a “fantastic market” to gain a strategic foothold in South East Asia.

“We will continue to focus on new territories in the region which show increased demand for plant-based milk products.”

“Our oat milk products are already rapidly gaining a strong reputation throughout the region due to their taste and carbon neutral credentials,” he added.

In addition to its partnership with GrowHub, Wide Open Agriculture has in the last year executed distribution deals in Hong Kong and Macau, as well as Saudi Arabia, Kuwait and the United Arab Emirates in the Middle East.

Asia’s largest food and beverage conference

Wide Open Agriculture and GrowHub will be showcasing Dirty Clean Food’s world-first regenerative and carbon neutral oat milk at the Food Hotel Asia (FHA) conference in Singapore this week.

Held every two years, it is the largest international food and beverage trade show in Asia and is expected to expose the Dirty Clean Food brand to qualified buyers, distributors, importers, manufacturers and retailers.

GrowHub also plans to promote several innovative Web3 technologies at FHA using Dirty Clean Food oat milk products.

The first is the company’s blockchain technology which aims to provide a new level of supply chain security that authenticates regenerative provenance at the consumer level.

The second is an augmented reality offering that brings a new path to interoperability and information sharing.

Wide Open Agriculture will promote its regenerative plant-based Buntine Protein as an ingredient for dairy, noodles and other proteins.

The company also expects to introduce its Dirty Clean Food’s Buntine Protein oat milk, which is currently under development, to a number of engaged prospects and partners.