Which travel and tourism stocks look good ahead of Australia’s ‘Great Reopening’?

Australia travel tourism stocks ASX Great Reopening
With uncertainty remaining on the timing of Australia’s international travel borders re-opening for tourists, there are many domestic tourism operators on the ASX that may be a safer option.

Ahead of The Great Reopening – terms and conditions apply – investors pre-emptively have been piling into the travel and tourism faves such as Flight Centre (ASX: FLT), Webjet (ASX: WEB) and Qantas (ASX: QAN).

There’s nothing wrong with that, especially given the travel agents have a heavy presence in offshore markets where the malevolent virus is being treated as a mere inconvenience.

On 1 October, Australian Prime Minister Scott Morrison announced the country’s international borders would be open to vaccinated travellers from November.

As it happens, the decree applies to Australian citizen and permanent residents returning home, with a decision on allowing tourists slated for “further down the track”.

So, despite Qantas chief Alan Joyce’s enunciated flight timetables, one has to doubt when the walls of fortress Australia will really come a tumblin’ down.

Because of that, the pure-play domestic tourism operators would seem to be the safer bets.

Having said that, most of them have also run hard.

Experience Co

Strap yourself in: the adventure-oriented operator Experience Co (ASX: EXP) is girding for a powerful domestic tourism recovery with its $47 million cash-scrip acquisition of Trees Adventure, the biggest provider of ziplining and rope courses facilities at 14 sites in five states (staid SA misses out).

The purchase is a chunky addendum for Experience, which is best known for tandem skydiving across 17 locations here and in NZ.

In April Experience shelled out $4-5 million for Wild Bush Luxury (owner of the Arkaba Walk and Homestead in the Flinders Ranges and Bamurru Plains in Kakadu) and Tassie’s Maria Island Walk.

Experience, on 4 October, finalised the institutional stanza of a $55 million equity rights raising struck at $0.33 per share, with the retail component due to close on 19 October.

The Trees Adventure purchase is an ambitious one size-wise, but unlike first time abseilers, investors should not be too concerned as the business looks to be within management’s comfort zone.

Trees Adventure last year made a proforma earnings before interest tax, depreciation and amortisation (EBITDA) of $7.3 million.

Put in context, Experience itself managed EBITDA of $6.4 million, better than the $5.2 million in 2019-2020, but well off the $16.3 million in the pre-pandemic 2018-2019 year.

Over the two years, Experience’s revenue fell to $44 million, from $130 million.

It’s not surprising that visitor numbers will dwindle with the closed borders, but some sectors – notably Great Barrier Reef diving tours – remained surprisingly robust (at least until the Sydney lockdown hit).

Experience’s management expects a “fast snap-back as and when lockdowns and restrictions are eased.”

Broker Ord Minnett doesn’t anticipate overseas border re-openings to impact until the 2022-2023 year, when it forecasts $111 million revenue and EBITDA of $25 million.

Sealink Travel Group

Strictly speaking, ferry operator Sealink Travel Group (ASX: SLK) barely deserves a mention in the pantheon of domestic tourism because of its broad expansion into scheduled commuter services including bus routes in Singapore and London.

But Sealink is perhaps still best known for its foundation Kangaroo Island ferry hop and its ownership of Captain Cook Cruises. The company also owns Brilliant Travel and the Kingfisher Bay Resort.

In the 2020-2021 financial year Sealink gleaned $702 million of its (record) revenue of $1.17 billion from its Australian bus routes and a further $255 million from international bus franchise. So, landlubber transport accounted for 82% of total turnover, with marine and tourism accounting for the remainder ($215 million).

But the latter division is far more profitable, operating on a 24% margin compared with 15% for international buses and 13% for the local ones.

The transport routes are underpinned by solid long term government contracts, which is great. But a re-opening of international tourism will be the potent earnings swing factor.

Sealink’s tourism routes actually did quite well, at least in between lockdowns and especially in Queensland. The Hayman Island service was added a year ago, while Sealink also services Bruny Island, Magnetic Island and North Stradbroke Island, among others.

Sealink, this month, dipped out on a 10 year $2.3 billion Melbourne bus contract, but Macquarie Equities cites $4 billion of tendering opportunities in Singapore alone.

Sealink is also waiting for a decision on Region 9, which sounds like an alien infested part of New Mexico but is a Sydney bus franchise covering the eastern suburbs.

Apollo Tourism and Leisure

As could be expected, the lockdowns have badly affected camper van group Apollo Tourism and Leisure’s (ASX: ATL) rentals, with bookings tanking to 5% of pre-pandemic sales at one stage.

Apollo’s revenues in the 2020-2021 year fell 20% to $293 million and the company reported a $18 million loss (albeit better than the previous $61 million deficit).

But things are never quite so simple in the pandemic era. The biggest campervan fleet owner in Australia, Apollo also makes them and is surfing a boom in van ownership (not all of it from grey nomads).

Apollo’s Australian rental income of $26 million was eclipsed by $27 million from the sale of ex-fleet vehicles and $177 million from new RVs (made at the company’s Brisbane factory).

Apollo also enjoys the advantage of diversification, with its 1,100-strong local fleet supplemented by 700 in NZ, 600 in the US/Canada and 300 in Europe/UK.


Best described as an Airbnb for road warriors, the Apollo-backed Camplify (ASX: CHL) listed in June this year.

The platform hooks up RV and caravan hirers with owners, which is a neat idea given the vehicles sit in the driveway for most of the year (even in non-pandemic times).

Apollo still owns 17.8% of Camplify, which generated $8.4 million of revenue from 30,600 bookings in the 2021-2021 year (with an average booking value of just over $1,000).

The company reports its September quarter results on 21 October.

Camplify notes there are 741,000 RVs in Australia, with about half of the owners selling because they don’t use their asset enough.

With 6,160 vans on its books, Camplify accounts for less than 1% of the market.

Camplify lost $2.1 million in the 2020-2021 financial year, an improvement on the previous $2.3 million deficit. Management promises a year of “growth and scaling” but no word yet on when the company will be in the black.

In the meantime, Camplify shares trade at more than twice the $1.42 a share issue price, so investors in the IPO (and Apollo shareholders) should be happy campers indeed.

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