Walt Disney and Walmart sign up for Tinybeans’ novel family photos app

Tinybeans ASX TNY Walt Disney Walmart family photos app

Technology developer Tinybeans Group (ASX: TNY), the creator of the Tinybeans app, has welcomed major US conglomerate, Walt Disney, as one of its clients.

The company said that The Walt Disney Company has begun advertising through the app that’s currently available on mobile phones, tablets and desktop computers.

Tinybeans also said that Walt Disney’s many brands have begun to “utilise the Tinybeans platform to further engage new parents and grow the awareness of a vast array of Walt Disney properties,” which suggests that the partnership is a good fit with similar customer interests allowing for significant cross-selling and up-selling opportunities.

“Disney is one of the great American family heritage brands. Their investment in and presence on the Tinybeans mobile and web-based platforms reinforces the value of our millions of users as the right consumers to foster trusted engagement with the many brands of Disney,” said Eddie Geller, Executive Chairman and CEO of Tinybeans.

Tinybeans says its registered user base has now reached 2.11 million people with the overwhelming majority providing positive feedback and reviews.

According to Google Play Store statistics, Tinybeans has been reviewed by over 2,059 people and scores an average of 4.3 out of 5.

The company also boasts of its falling rate of marketing spend in parallel with growing user numbers which it says reaffirm and validate the strength and longevity of its platform.

Heart-warming functionality

The features offered by Tinybeans include media sharing, photo-book creation tools, offline printing connectivity, strong security and seamless cloud-enabled features that ensure users can share and revel in the development of their children, without worrying about losing data or having their privacy compromised.

Some of the standout features that have made the Tinybeans platform popular, are also what attracted the likes of LILLEbaby and now, Walt Disney to become commercial partners.

Earlier this year, Tinybeans surprised its own expectations after it conducted a “holiday gift guide” trial with LILLEbaby, a US-based brand offering parents equipment such as prams and baby carriers.

Starting with an initial trial date of just a few weeks, LILLEbaby decided to triple its investment with a 9-month advertising campaign after strongly positive feedback from its own customers.

According to LILLEbaby, it has amassed a social following of over 500,000 across all social media channels and sports “millions” of press impressions.

Mass-market deal

Tinybeans also another major advertising deal, this time with Walmart, the world’s largest supermarket chain, that provides mass merchandise and groceries to millions of Americans.

Walmart and its owned brands Sam’s Club and Jet.com have commenced advertising on the Tinybeans platform and helping Tinybeans to reach 798,645 “active users” by the end of 2017, only 6 months after completing its ASX listing and raising $6.5 million.

Filip is the founder of Small Caps and provides analysis on the global economy, geopolitical matters, commodities and equities. He also has many years experience as a professional share market investor and trader.