Camplify Holdings (ASX: CHL) founder and CEO Justin Hales joins James Whelan to discuss the operational changes behind its FY26 adjusted EBITDA turnaround and the next phase of its caravan and motorhome sharing business.
Camplify reported FY26 adjusted EBITDA of A$0.3 million, compared with a loss of A$10.4 million a year earlier. Revenue was A$39.2 million, down 6.8%, and the statutory result remained a net loss of A$0.8 million. The company ended the year with A$10 million in cash and no debt. Its annual report also includes an auditor's material-uncertainty note relating to going concern.
A more efficient business
Hales says the improvement came primarily from business optimisation rather than revenue growth. He describes changes to customer operations, automation and marketing expenditure, alongside the development of Camplify's own protection business. The interview explores the decision to prioritise higher-value, more profitable bookings over lower-margin volume.
Memberships and MyWay Mutual
The conversation covers Club Camplify and the first full year of MyWay Mutual. Hales explains how protection products can serve customers beyond individual rental transactions and discusses plans to develop additional products and expand the model. These are management's plans and outlook, rather than assured outcomes.
Demand and the RV ecosystem
Whelan and Hales discuss fuel concerns and changes in booking behaviour, including customers booking closer to their travel dates. Hales also outlines how the RV sales marketplace could connect with rentals: customers can try a vehicle before buying, while owners may rent it out during the sales process.
What Hales is watching
Cash flow is a key indicator for the seasonal business, according to Hales. He discusses the importance of first-half performance, maintaining the cost base and deciding when to reinvest in marketing and growth.
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