Veratin primes Verigrow for market after encouraging broadacre trials
Veratin has entered into a consulting agreement with Primary Agronomy to develop its go-to-market approach.
Sustainable manufacturing company Veratin (NSX: VTN) has announced a new consulting deal with Primary Agronomy to assist in penetrating the broadacre market with its fertiliser product Verigrow.
Under the agreement, Primary Agronomy will provide Veratin with advice on study design, identifying unique product features and its go-to-market approach.
The independent company is also expected to assist Veratin with customer services related to enquiries from the broadacre market.
Veratin executive chairman Dr Ramiz Boulos said the company is excited to be working with a business that brings decades of experience.
“Our trial results to date have been outstanding and having such a reputable company onboard gives us confidence we are doing the right things and on the right path,” he said.
Verigrow trials show improvements on wheat growth and quality
Australia-based Veratin works with local farms to purchase low-grade wool that appears to have little value and develops the waste material into high-value, innovative products using ‘green’ sustainable processing.
Its flagship product Verigrow is an all-purpose fertiliser and soil improver made wool.
The company has been undertaking broadacre trials of Verigrow on wheat crops, focused on optimising the product by reducing the nitrogen content to reduce costs without compromising the effectiveness of the product.
Last month it revealed that Verigrow 27%N (nitrogen) applied twice (in furrow at seeding and as a spray application six weeks after sowing) showed improved vigour, higher yield and higher protein content in wheat compared to a single application at seeding.
The trial results also found this twice application delivered “similar or better” results to Flexi-N (42% nitrogen) and Urea (46% nitrogen).
Dr Boulos said the trial demonstrates it is possible to reduce the cost of the product without compromising on quality.
“We are now a step closer to launching a product for the broadacre market,” he said.
Trademark application for Verigrow
Last month, Veratin announced it had filed a Madrid Protocol trademark application for Verigrow in Brazil, Canada, Indonesia, Japan, New Zealand, the European Union and the United Kingdom.
The company has also filed separate trademarks in China and South Africa.
This news follows Veratin’s announcement earlier in the year that it had received a notification of grant from Indonesia’s patent office relating to product and method claims for Verigrow.
Veratin also has patent pending applications in Australia, Brazil, Canada, China, Europe, New Zealand and the US.