Less than two weeks after collaring toy major Lego Systems as an advertiser Tinybeans (ASX: TNY) has now launched its updated content platform worldwide.
Tinybeans’ web-based platform connects parents with tools and resources to help families and includes parenting tips, articles and the ability to create personalised photobooks and gift cards.
Currently, the platform has 3.2 million members with more than 1.14 million active users a month across more than 200 countries and territories.
Tinybeans’ revenue is generated from advertising, premium subscriptions and printed products.
“We’re really excited to launch our new content platform to the world,” Tinybeans chief executive officer Eddie Geller said.
“Not only will this new platform serve our audience of over 3.2 million registered members, but it will be available for anyone in the world to see.”
“With the wealth of articles here now and the thousands we’re planning on adding, we believe search engine optimisation (SEO) will be a new avenue of growth,” Mr Geller explained.
The new platform has been in development for the last three months and Tinybeans anticipates the updated platform will also encourage fresh brand partnerships.
“This platform release enhances and strengthens our position as a pre-eminent experience for parents and families everywhere,” Mr Geller said.
He noted that parents who are also looking for the best information regarding their children will have access to “short, actionable tips and hints we wished we’d been able to find more easily”.
“Parents are hungry for the best information out there to help nurture their children, but don’t have the time to scour the internet or scroll endlessly through news feeds,” Mr Geller added.
Lego Systems contract
Today’s launch follows Tinybeans hooking its largest contract to date earlier this month.
The contract is with international toy giant Lego, which will advertise its Duplo products on Tinybeans’ modern family album app.
Commercial terms of the contract were not disclosed, but Tinybeans said it surpasses its previous record marketing campaign which drew in more than $200,000.
“Beyond the exciting partnership strategies, this contract will further drive to our goal of getting to cash flow positive through calendar year 2019,” Mr Geller said.
Investors reacted positively to the launch, with shares in Tinybeans scaling almost 20% to reach $0.975 by mid-morning.