TALi Digital gets boost in Chinese early childhood market with registered trademark
TALi expects to expand partnership talks with early childhood institutions in China following the registered trademark of its name.
TALi Digital (ASX: TD1) has successfully registered TALi as a trademark in China, giving the early childhood technology developer a boost in what it regards as a “high value” market.
The trademark issued by the China Trademark Office is for the name TALi and covers its TALi Train and TALi Detect products under two acceptance classes: services for education, tutoring, training and education; and medical analysis for the diagnosis and treatment of persons.
TALi Digital managing director Glenn Smith said the trademark registration is a major milestone in the company’s ability to enter markets that present significant opportunities.
“Receiving a trademark in a high value jurisdiction such as China not only helps to protect our intellectual property but allows for increased partner discussions with reputable institutions and organisations in the country,” he said.
Game-based training and assessment
The TALi platform combines evidence-based proprietary algorithms inside game-based programs to assess and strengthen core cognitive performance in early childhood.
TALi Train is a training program that aims to strengthen a child’s ability to maintain concentration, improve learning at school, avoid distractions and prevent impulsive behaviour and fidgeting.
TALi Detect is a game-based tool that compiles a detailed attention profile, outlining attentional strengths and weaknesses and mapping the user’s abilities against an average result.
Last week, the company revealed findings from an early release program involving 1,000 Victorian primary school-aged children that detected almost 14% of participants may require attention enhancement assistance.
Market potential in China
TALi considers China as a potentially high value market for its TALi Detect and TALi Train products, since around one in every 100 children, or 1% of all children in the country have autism spectrum disorder.
According to the company, there are about 249 million children between the ages of zero to 14 in China, which equates to about 2.5 million children likely to have ASD that could potentially benefit from TALi’s technology.
The company has already built a language translation engine, which will allow for the seamless translation of all TALi programs initially to Mandarin.
The company said it will activate quality assurance with China-based personnel shortly so the deployment of TALi in Mandarin can commence “in line with the objectives of potential partners”.