Xenitra Ltd

Xenitra Limited is an Australia-based company. The Company specializes in fast-moving consumer goods (FMCG), nutraceuticals and over the counter (OTC) medicine and personal care products that are sold through a channel optimized sales ecosystem including distribution channels spanning Business-to-Business (B2B) trading, retail distribution and all major e-commerce platforms in China. The Company is a brand acceleration partner for western brands entering the Asian markets. Through its proprietary platform, the Company delivers market integration, provides marketing insights and delivers sales velocity. It also provides OPAL Token and Xen Shop, an ecosystem linking branded products distributed by the Company, with consumers in Asia through an online reward, loyalty and authentication ecosystem. OPAL Token is a blockchain-backed authenticity token, ensuring products purchased are genuine and hold the provenance of international FMCG brands distributed by the Company.