Pureprofile Ltd
Pureprofile Limited is a global data and insights company providing online research solutions to agencies, marketers, researchers and brands and businesses.
The business
Pureprofile Limited is a global data and insights company providing online research solutions to agencies, marketers, researchers and brands and businesses. Its principal activities include the provision of profile marketing and insights technology services. The Company's research delivers insights into real human behavior through its research technology (ResTech) and software-as-a-service (SaaS) solutions. Its Data & Insights segment conducts market research and accessing insights and campaigns through its self-service platform. Its products include Audience Intelligence, Datarubico Insights Creator, Video surveys and Audience Builder, among others. Audience Intelligence is a data platform that provides insights into Australian consumer spending. Insights Builder is a survey and analytics platform that allows users to conduct consumer research. Audience Builder enables increased revenue, on-demand consumer insights and enhanced customer stickiness via one purpose-built SaaS platform.
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Latest news

Pureprofile Delivers Record Business-Wide Revenues and Sustained Growth in FY26
Pureprofile hits record FY26 revenue and 25% EBITDA growth, with $65m revenue, strong international expansion and rising platform revenue.

Pureprofile reports improved company metrics alongside internal reshuffle
Pureprofile (ASX: PPL) has updated its shareholders and market analysts regarding its recent activities, as the company prepares to report its financial metrics at the end of the 2018 financial year. The company hails itself as a “consumer-to-brands technologist company”, that is going from strength to strength after undergoing several internal changes over the past […]

Pureprofile to pay survey participants in Acorns
Consumer-to-brands technologist Pureprofile (ASX: PPL) will help its customers build wealth acorn by acorn after signing a partnership with the company behind investment app Acorns. From today, Pureprofile’s Australian customers can choose to be paid in Acorns when completing surveys. Later this year, Acorns Australia’s fast-growing 240,000-strong user base will be given the opportunity to […]
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