Data analytics specialist Skyfii (ASX: SKF) has scooped a major client onto its books after signing a Master Services Agreement (MSA) with Nando’s Australia, one of world’s most highly recognised restaurants with a global network of 1,000 restaurants across 30 countries.
The initial contract will see Skyfii deploying its ‘IO Platform’ in 120 Nando’s restaurants in Australia for the next 2 years.
The deal with Nando’s follows on from Skyfii’s growing presence in the Quick Service Restaurant (QSR) market niche. Last year, Skyfii signed a 3-year deal with an unnamed “premium fast-food chain”, based in the UK.
The deal was agreed through its local working partner Jade Solutions and covered 342 stores.
From trial to commerce
According to Skyfii, Nando’s has already deployed its services platform at on a trial basis at “selected venues” prior to signing a formal deal. The “compelling” trial period allowed the restauranteur to gauge “the clear return from our analytics and marketing platform,” according to Skyfii CEO Wayne Arthur.
Having showcased its capabilities, the results of the trial have precipitated the formal deal that will see the platform installed in 120 restaurants across Australia.
Skyfii says the ‘IO Platform’ will provide critical venue management insights such as dwell time, volume of customers, and frequency and recency of customer visits, allowing Nando’s to leverage this information towards raising operational efficiency and improving the overall customer experience.
“I’m very pleased to welcome Nando’s Australia as a new customer for 2018. As a premium brand within the food retail industry, Nando’s set a level of superior service and quality which we are proud to support,” said Mr Arthur.
“As this relationship progresses, we look forward to the opportunity to expand our services across the entirety of Nando’s Australian venues,” he added.
In addition to its growing presence in quick-service restaurants, Skyfii is also building a significant client base in other sectors including healthcare, fashion and consumer shopping.
The Nando’s deal is yet another in an expansive series of agreements signed with a range of companies including financial services giants HSBC Australia, large retail space managers Precision Group and healthcare providers such as Nuffield Health, in recent months.