Recent ASX debutant Scout Security (ASX: SCT) has restocked its home security products in readiness for anticipated demand during the holiday season and will sell the products via Amazon and its own online store.
For three years, Scout Security has been selling wireless home security systems that can be self-installed and which the company claims are “affordable”.
CNet recognised its security system as on if the Best Smart Home Devices of 2016.
“Replenishing the Scout devices on Amazon during the holidays, combined with a renewed marketing push, is exactly how we want to get things rolling with Amazon headed into the New Year,” Scout Security co-founder and chief executive officer Dan Roberts said.
Scout Security is in discussions with potential resellers and distribution partners across the US and anticipates making an announcement in the coming weeks on the outcome.
The news follows the company’s anticipated launch of its high definition 1080p indoor camera line into the home security market in the first quarter of next year.
According to Scout Security, the camera will enable home owners to get high-definition picture and video of activities within the home.
As well as the high definition new camera product line will include two-way audio and infrared night vision.
And, in addition to the anticipated increase in hardware sales, Scout Security expects the camera will create an ongoing revenue stream for its video cloud storage service provision.
Consumers can opt into a verified video service, where Scout Security’s monitoring centre can verify an event for police through footage, leading to a prioritised police response.
Home owners can also use their smartphones to check on their home 24/7 and communicate with those in the camera’s vicinity.
“It is empowering to know that everything is okay at home, or to be in a position to take action if it is not,” Mr Roberts said.
“A camera brings that to the table,” he added.
To fulfil increasing demand, Scout Security has also raised A$1.75 million via a share placement. The company plans to use the funds towards developing its hardware and expedite the new HD camera’s market launch.
Scout Security’s shares were up almost 15% at A$0.35 by late morning trade.