RooLife launches TikTok store in China with global brands

RooLife ASX RLG TikTok store China global brands
RooLife Group expects TikTok store sales will exceed $300,000 during its first quarter launch phase, with this to continue growing.

E-Commerce and digital marketing company RooLife Group (ASX: RLG) has launched a TikTok flagship store in China to sell global cosmetics brands and live stream product campaigns.

The store operates in co-operation with investment and sales channel China Cross Border Trading Group (CCTG) to leverage the networks and infrastructure of established Chinese duty-free operators.

It will sell cross-border imported products and leverage short video content, advertisements and live-streaming campaigns to promote brands such as Dior, Lancôme, Givenchy, Kiehl’s, Estee Lauder, YSL, Clinique and SK-II alongside RooLife’s own cosmetics partner brands to an online audience in China of more than 600 million.

The store will be operated by an experienced duty free team using a proven in-house live streamer network.

RooLife expects sales in the first three months to be in excess of $300,000 with further growth expected as the store and customer base matures.

Live streaming to sell goods in China is a booming industry which research shows is forecast to increase 100% this year to $425 billion, while more traditional online shopping grows at 15%.

Broad presence

RooLife managing director Bryan Carr said the company now has broad presence on three of China’s largest online sales platforms, being the Pinduoduo fresh food store, Alibaba’s Tmall, and now TikTok/Douyin which is operated by Chinese multinational internet technology company Bytedance.

“Strategically this is a big step for us and confirms the value of our relationship with CCTG and its channels to market in China,” he said.

“The opening of the TikTok store significantly increases our sales potential on a globally-recognised platform to a big and rapidly-growing shopping segment.”

Technology platform

RooLife’s technology platform manages the sale of food, beverages and health and wellbeing products, connecting global producers and brands directly to consumers.

Its marketplace links consumers with brands and facilitates transaction control via a cloud- based dashboard with real-time visibility of inventory, consumer purchases and preferences and other business intelligence.

The company represents a growing number of international brands from Australia, New Zealand, the US, Europe, the UK and South America, selling online and directly to consumers and offers the technology and sales infrastructure needed for products and brands to sell at scale.

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