RooLife Group achieves strong quarterly performance on back of new south-east Asian e-commerce platforms

Digital marketer RooLife Group (ASX: RLG) continued the global expansion of its RLG Marketplace e-commerce platform in the three months to the end of September, launching three new online stores with a fourth scheduled to open next month.

The new stores – in Australia, China and Hong Kong – have generated $270,000 in sales to date this month.

RooLife said the achievement confirmed the scale and transferable nature of its e-commerce business and its ability to reach consumers across multiple growth markets via one platform.

Indian launch

An RLG Marketplace in partnership with Indian e-commerce platform JioMart is on track for a November launch to a market of over 1.4 billion consumers.

It will specialise in the sale of Australian food, health and wellness products through a dedicated store known as “A Taste of Australia”, with plans to add cosmetics to the line-up in December.

Research has shown India and China are forecast to be the world’s two largest consumer markets by 2030.

Growing margins

RooLife chief executive officer Bryan Carr said the new stores would be key to the company’s margin growth.

“RLG Marketplaces in high-growth consumer markets will help develop sales by connecting our strategically-curated portfolio of products and services to a wider consumer base—the $270,000 recorded in sales so far this month alone is a good start,” he said.

“We are on track to launch in India next month with JioMart and we are confident India will become a big part of our business.”

Strong sales

The Chinese RLG Marketplace store drove strong sales for RooLife in October, leveraging the group’s digital marketing capabilities and cross-market expertise.

It was complemented by a new RLG Marketplace launched on HKTVMall, Hong Kong’s largest online shopping platform, offering a wide range of premium health, wellness, beauty and lifestyle products from international brands.

Mr Carr said the company’s data-driven approach would help match its curated product selection to the demands and preferences of the region’s customer base.

Malaysian agreement

RooLife has also entered into an agreement with Malaysian agricultural and food company Skyvast to source and distribute products across key markets in Australia, Malaysia, China and India using existing product portfolios and sales channels.

The company’s expansion strategy is focused on new, rapidly developing markets with forecast strong growth over the next five years.

RooLife’s digital marketing campaigns drove over 20 million impressions and attracted over 200,000 unique visitors throughout October across key platforms and stores such as Amazon, Google and Meta, as expansion continued across multiple regions.