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RLF AgTech signs deal to supply crop nutrition products to Australian farmers through Elders network

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By Imelda Cotton - 
RLF AgTech ASX Supply Agreement Elders Rural Services Australia
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RLF AgTech (ASX: RLF) has signed an agreement with agribusiness giant Elders (ASX: ELD) to supply its high-performance crop nutrition products to more than 245 stores within the Elders Rural Services Australia network.

The agreement will help RLF’s stated goal of advancing sustainable agriculture by equipping more farmers around the country with tools to boost their productivity and improve soil outcomes.

RLF expects Elders’ vast store network to provide direct access to growers in key production zones, rapidly expanding its domestic footprint and accelerating the adoption of new products.

Network opportunity

RLF acting managing director Gavin Ball said the deal offered the company a substantial network opportunity that would accelerate its brand recognition, support future revenue growth objectives and increase its market penetration nationwide.

“We are incredibly fortunate to have a supply agreement with Elders, which is a name synonymous with Australian agriculture,” he said.

“We share a strong commitment to supporting farmer success and, through Elders’ exceptional reach and agronomic expertise, we look forward to creating real value for more growers and communities across the country.”

Team collaboration

Mr Ball said RLF would collaborate with Elders’ team of experienced agronomists, sales professionals and logistics specialists to improve efficiency and customer service, while providing support for its expanding product portfolio.

“We have recently expanded our operational team to focus on field support, customer engagement and agronomic excellence and we have made significant investment in training programs, technical resources, in-store merchandising and sales materials to ensure an impactful introduction of our crop nutrition products to farmers,” he said.

“This investment reinforces our commitment to providing focused market support to our growing network of distributors – which now totals over 500 locations – and it ensures that farmers receive the information, service and outcomes they need to achieve success in the field.”