Pentanet and Optus team up to offer NVIDIA GeForce NOW cloud gaming service to Australian customers
Optus and Pentanet have partnered to offer an enhanced cloud gaming experience via GeForce NOW.
Australian cloud gaming service provider Pentanet (ASX: 5GG) has signed a collaboration agreement with Optus Mobile Pty Ltd to offer the NVIDIA GeForce NOW cloud gaming service to Optus customers.
Pentanet is Australia’s exclusive distributor of the NVIDIA GeForce NOW cloud gaming service and the Optus agreement represents a significant milestone for Pentanet.
This collaboration aims to enhance the GeForce NOW user experience on Optus SubHub, with a focus on 5G and the CloudGG user management platform for GeForce NOW.
GeForce NOW will be integrated into the Optus SubHub subscription management platform, granting Optus customers in Australia access to the service.
Leveraging Optus’ network
Through its partnership with Optus, Pentanet will be able to strengthen its position in the gaming market and expand its reach around the country.
“This is a big step towards solidifying our position in the gaming market, being the wholesale digital distribution channel for GeForce NOW in our territories. I’m looking forward to working closely with Optus and putting this game changing platform into the hands of new users,” Pentanet managing director Stephen Cornish said.
A start date of 7 March 2023 was given for the partnership, with an initial 12 month term from the date of launch.
Optus will be granted at least six months of reseller exclusivity from the launch date, with the option to extend based on the number of paid subscribers.
By using 5G, barriers to gaming such as speed and connectivity are reduced, offering users the ability to play from anywhere, at anytime.
“Cloud gaming is an ideal example for 5G in the home and on the go, given the need for high speed, low latency connectivity, and we are excited that we will be able to offer that to our customers very soon,” Optus’ managing director of marketing and revenue Matt Williams said.
Cambium Networks 5G rollout
Yesterday, Pentanet announced that it has partnered with Cambium Networks to deploy 5G services via a Network-as-a-Service (NaaS) agreement, allowing Pentanet to deploy 5G infrastructure in a cost-effective and flexible manner.
Instead of purchasing 5G fixed hardware with higher upfront capital expenditure, Pentanet will pay a fixed monthly subscription, spreading its capital expenditure profile for 5G network expansion over future years.
The 5G network of Pentanet will utilise licenced 5G 26Ghz mmWave Spectrum techonology, and the NaaS model will provide predictable monthly costs with the ability to adjust the roll-out schedule based on demand.
This will allow Pentanet to meet customer demand, increase coverage and speeds in strategic areas and expand the capacity of its suite of on-net wireless services.