OMG Group Increases Range of PrOATein RTD Products Available in Woolworths Stores Nationwide

OMG Group (ASX: OMG) has secured a deal with Woolworths Group (ASX: WOW) to increase the exposure and sales of its Oat Milk Goodness (OMG) PrOATein ready-to-drink (RTD) products.

The company will stock its chocolate- and coffee-flavoured PrOATein drinks on the shelves of 943 supermarkets nationally from November.

896 stores (up from 466) will now stock the chocolate variety, while 873 stores (up from 360) will offer the coffee option.

Double the Distribution

The expansion more than doubles OMG’s distribution points in Woolworths on a per stock unit (SKU) basis, highlighting strong consumer demand for the high-protein functional beverages and reinforcing OMG’s market position as a leading brand in the ‘Better for You’ fast-moving consumer goods category.

It complements the ranging of OMG’s 1 Litre Barista Oat Milk product in 900 Woolworths store nationwide, up from an original 544 stores.

“The increase in ranging of our high-protein solution to nearly 1,000 stores increases our ability to reach health-conscious consumers and demonstrates Woolworths’ confidence in our brand and product performance,” chief executive officer Alex Aleksic said.

“We anticipate this expansion will deliver a meaningful uplift in sales, and provide us with a strong foundation for further growth opportunities in the grocery, petrol, and convenience markets.”

PrOATein Development

OMG is advancing new product development for the PrOATein range, and expects to introduce new flavours during 2026.

The company will complement the product launch with marketing campaigns featuring existing ambassadors to drive ecommerce sales and additional ranging opportunities.

Expanded ranging and new product development initiatives put OMG in a strong position to consolidate sales momentum during the current financial year, following FY2025 revenue of $4.13 million on the back of a cost management focus and multi-channel sales strategy.

Capital Raising Announced

OMG Group recently secured commitments from institutional, sophisticated and professional investors to raise $2m through the issue of 200 million new fully paid ordinary shares at an issue price of $0.01 each.

The company will use proceeds from the placement to boost inventory of the Blue Dinosaur and Oat Milk Goodness product ranges to meet increased demand from Australian retailers.

The required inventory increase follows the company’s recent operational progress, which includes onboarding with 7-Eleven, Quikstop and Canteen One.

Additional capital will be put towards sales and marketing (including new campaigns), operational costs and for general working capital.