Nuheara gains IQbuds certification across Asia and eastern Europe

Nuheara IQbuds ASX NUH Asia Europe

Nuheara (ASX: NUH) has received certification from regulatory bodies which permit its IQbuds to be sold and used within several countries throughout Asia and eastern Europe.

With prior telecommunications approvals, the following countries have now permitted the buds to be sold and used: China, Japan, Russia, Taiwan, Hong Kong and Singapore.

Additionally, Nuheara has approval to distribute the IQbuds in Saudi Arabia, United Arab of Emirates and Mexico.

“It was less than 12 months ago that we shipped our first ever IQbuds product to Australian customers,” Nuheara chief executive officer Justin Miller said.

“With these most recent certifications, IQbuds are now registered for sale and use, in most major markets around the world, including North America, Europe, the Middle East and Asia,” Mr Miller added.

Nuheara’s IQbuds were released in 2016 and enable wearers to boost their hearing to their personal preference. The wireless buds also connect to voice-enabled smart devices.

Using Nuheara’s SINC technology, consumers can control outside noise and tune in or out according to preference.

Additional specifications include a custom tap touch capability, as well as ability to control music, engage Apple’s Siri and Android’s Google Now, and easily answer phone calls without using your device, particularly while driving.

The buds have around 5-hour battery life and retail for around US$299 each.

Since product shipping began in January this year, the IQbuds have been sold via electronic retailers and hearing clinics throughout the world, including Australia, the United States and United Kingdom.

Between January and October, Nuheara sold more than 14,000 units, generating A$3.5 million in revenue.

Only last week, Nuheara inked an expansion deal with Qantas for the IQbuds to sold through the company’s online store via points redemption, cash or a combination of both.

Nuheara shares were up almost 4% at A$0.06 in early morning trade.

Filip has written in both Australia and abroad during his career, covering everything from the global economy, politics and geopolitical issues to commodities and small cap stocks on the ASX.