eSports media company Esports Mogul (ASX: ESH) has struck a strategic partnership with NASDAQ-listed Super League Gaming, a prominent competitive video gaming and eSports platform for “everyday players around the world”.
The partnership is expected to deliver a better tournament experience for Mogul players and fans. For brands, the partnership is anticipated to generate significant player engagement and opportunities for content creation.
As the operator of a tournament and matchmaking platform, Mogul.gg, Mogul derives revenue by partnering with brands and creating what it calls “unique sponsorship-driven eSports experiences” for players.
According to Super League Gaming, it has developed and continues to advance its sophisticated live broadcast production capabilities to deliver live streaming to the mass market, as well as organising competitive gaming events in which players compete from hundreds of different locations simultaneously.
The feature has been increasingly popular since the emergence of COVID-19, given social distancing requirements, but has also been growing organically prior to the global pandemic.
The terms of the deal state that Super League Gaming will utilise its in-house production studio, which can also function as a remote operation featuring a virtual production control room accessible to multiple producers, technical directors and sound engineers.
Players will be able to live stream and record simultaneously via a cloud-based infrastructure, with the footage then being made available for distribution to multiple broadcasters – whether for viewing on audience platforms such as Twitch, YouTube and Facebook, or to be used as part of in-house productions.
Gaming to the next level
Super League Gaming has stated that its produced content has generated more than 1 billion viewer impressions in the first half of 2020.
“We strongly believe in making competitive video gaming and esports great entertainment for everyday players around the world. Mogul shares our vision and their world-class tournament platform is a great hub for players and brands. Their reach into Asia and LATAM is also attractive to us so we’re excited to see where this partnership will go,” said Super League Gaming chairman, president and chief executive officer, Ann Hand.
In addition to launching a novel streaming capability, Mogul and Super League Gaming will also deploy a new “camera character” technology.
Super League Gaming has received a Notice of Allowance from the US Patent and Trademark Office (USPTO) for its camera character technology that creates a spectator view during multiplayer matches.
The feature works by virtual characters being placed in a game alongside real players to visualise the action of the game from the perspective of the virtual player. The character’s movements are then triggered by artificial intelligence designed to follow the most interesting and exciting action of each game.
Since this technology’s development to date, the new spectator view has been utilised by Super League Gaming in live broadcast and spectating of competitive gameplay across multiple video game titles, including League of Legends, PUBG Mobile, Clash Royale, CS:GO, Street Fighter V and Minecraft.
Meanwhile, Mogul’s API integration and access to custom matchmaking for major titles are expected to deliver a world-class experience for players with the spectating functionality intended to enable Mogul to entrench its eSports market position further through streaming technology.
“Esports is a fast-growing gateway between brands and everyday gamers. We want to scale a best-in-class and industry-leading proposition for brands and rights holders and Super League Gaming brings highly complementary technology to our ambitions. This partnership was the perfect fit for us and we can’t wait to get started,” said Michael Rubinelli, chief executive officer of Mogul.