Linius Technologies extends global sales reach with admission to Microsoft co-seller program

Linius Technologies ASX LNU global sales reach Microsoft co-seller program AppSource Azure
Microsoft's sales teams will be compensated for selling Linius solutions to Microsoft’s existing customer base and new clientele.

Melbourne-based Linius Technologies (ASX: LNU) has received a boost to its global reach ambitions with admission to Microsoft’s global co-seller program.

The company is already a co-sell partner in the standalone AppSource and Microsoft Azure marketplaces, however this latest achievement means Microsoft teams across the world will receive incentives to promote and sell Linius solutions to global customers.

These solutions include hyper-personalisation products; services via Linius’ software-as-a-service platform; and Linius’ soon-to-be-released Search & Assembly application which will allow clients to increase monetisation by generating additional subscription and advertising revenues.

Targeting the sports, news, corporate communications, education and gambling sectors, Search & Assembly will use the company’s existing SaaS pricing model to generate revenue for Linius each time someone uses the product to watch a video.

Co-selling success

Introduced in 2017, the co-sell program is designed to motivate Microsoft field sellers to push partner solutions by setting aside Microsoft funding to pay those sellers 10% of the total value of the partner solution.

The program has already generated more than 11,000 co-sell wins and more than $8 billion in contracted partner revenue for Microsoft.

Linius vice president (Partners and Alliances) Stephen Pech said the program will cement the business partnership between the two companies.

“Acceptance to the co-sell program represents a major step forward in our relationship with Microsoft,” he said.

“They are investing heavily in the program and we will now [be able to] proactively target Microsoft partners to resell our technology.”

Linius created the video virtualisation engine, currently accessible through Amazon Web Services, Microsoft Azure and IBM Cloud platforms.

Among other benefits, the technology allows static digital videos to be transformed into “smart” files.

It also allows for lighter and flexible videos which can be easily manipulated to deliver enhanced and customised experiences to end users.

To be accepted to the co-seller program, the company had to meet a number of selection criteria including the ability to prove a compelling solution and publish it in the AppSource and Azure marketplaces.

At midday, shares in Linius were up 13.89% to $0.041.

Imelda Cotton has over 20 years experience as a journalist and communications professional. She has spent the bulk of her career in the resources sector, having also worked directly with oil and gas majors and as a journalist covering a vast array of ASX listed companies within the resources, energy, science and health sectors.