K-TIG appoints new distributor to increase US market reach
K-TIG has appointed MITUSA as a tier one distributor of its integrated products across North America and Mexico.
High-tech welding manufacturer K-TIG (ASX: KTG) has appointed California-based arc welding system specialist MITUSA Inc as a tier one distributor to supply its integrated products across the United States and into Mexico.
The appointment is designed to expand the Australian company’s reach across North America.
K-TIG managing director Adrian Smith said it is an “exciting growth opportunity” which could enable increased sales in the region.
“MITUSA is a well-regarded welding automation company specialising in automated seamers, and offers technical and logistical expertise for customers in North America,” he said.
“This appointment aligns with our strategy to further develop third-party sales channels to complement our direct sales force [and] we will achieve that by working with tier one welding integration distributors which represent trusted fabrication technologies and services.”
Management team
MITUSA’s management team is led by founder Leo Valerio who has more than 30 years of practical and strategic welding experience.
Mr Valerio said the partnership with K-TIG “perfectly complements” his company’s existing distributor base and will enable it to offer customers a fully-integrated system.
“Being a K-TIG distributor will enable us to deliver productivity gains to our customers in a unique way with leading edge technology,” he said.
Global reach
K-TIG continues to spread its global market reach, racking up customer wins in the United Kingdom and US markets during the recent September quarter.
The company saw its sales pipeline grow month-on-month as potential customers responded to increased capabilities of its US strategic partner Key Plant Automation.
Record sales were delivered on the back of infrastructure developed in the US including an on-the-ground sales team, demonstration sites, distribution agreements and in-country dispatch and servicing.
The approach is now being replicated and rolled out in the UK.
Key Plant Automation provides automated welding and robotic solutions to customers in more than 45 countries and services a range of market segments including the pressure vessel, aerospace, defence, advanced manufacturing and oil and gas sectors.