iCandy looks to double up in Chinese gaming market with Rocky Rampage launch
The three-year exclusive agreement will see Rocky Rampage launched in China on both iOS and Google Play.
Mobile gaming company iCandy Interactive (ASX: ICI) is set to upscale the distribution of its popular Rocky Rampage game, courtesy of a new three-year global game publishing agreement with Chinese game studio Ohayoo.
The development is a direct attempt to fulfil iCandy’s overarching strategy of targeting China as the world’s largest gaming market, according to the company’s chairman Mr Kin Wai Lau.
The deal follows on from the duo’s maiden agreement signed last year that saw TikTok-owned Ohayoo launching and publishing iCandy’s Masketeers for the Chinese gaming market. Ohayoo is currently one of the fastest-growing mobile gaming platforms in China and claims to have generated more than 500 million game downloads since 2018.
“We are delighted to further extend the partnership with Ohayoo on a second game-title to collaborate on. This time the partnership entails a global partnership, with a much wider scope, leveraging on Ohayoo’s extensive global reach and experience,” iCandy stated.
Deja deal
Ohayoo confirmed it will tweak and market Rocky Rampage to suit local audiences with both Android and Apple users catered for.
Furthermore, iCandy confirmed that Ohayoo plans to make the game available on third-party app stores in a bid to maximise distribution and customer reach.
According to the terms of the deal, iCandy is set to receive a 15-35% revenue share generated by Rocky Rampage while retaining all relevant intellectual property rights relating to the game.
The game has proved to be an instant hit with Asian audiences for its instant playability and casual style.
Last year, Rocky Rampage scooped the Best Casual Game award for the South East Asia region, as decided by Google Play. Also, the game has received overwhelmingly positive reviews and feedback from players, scoring an average rating of 4.4 out of 5 from over 5,000 reviews on Google Play.
“Ohayoo is a great partner to work with. we look forward to a close working relationship with the Ohayoo team, especially now that we have two deals with them within a short period of time,” Mr Lau said.