Gruden Group unveils its digital platform for Secure Parking

Gruden Group GGL Secure Parking digital platform

Technology agency The Gruden Group (ASX: GGL) has unveiled its new mobile responsive digital platform for Secure Parking, which enables Secure Parking customers, in advance, to source and pay for available parking online using their mobile devices.

Secure Parking has 400 available car parks in Australia and New Zealand, with the new mobile responsible website facilitating easier and faster ways for Secure Parking customers to find and pay for parking.

“The successful launch of this new platform for Secure Parking is another reflection of Gruden’s ability to develop transformational digital assets for large corporate customers who want to enhance the user experience and engagement with their customers,” Gruden Group executive director and chief operating officer Todd Trevillion said.

According to Gruden Group, the new platform “significantly improves the user experience” and allows customers to use mobile devices to find and book the best parking solution ahead of time.

In July this year, the Coffee Club selected Gruden Group’s MobileDEN application, which enables Coffee Club members to order ahead of times, as well as manage their loyalty program and incentives.

This follows other leading brands adopting Gruden Group’s technology including Red Rooster and Mad Mex.

In Gruden Group’s annual report, the company reported total revenue of $15.7 million for the 2017 financial year, which was 21% higher than the previous period.

However, due to the company’s ongoing investment in MobileDEN, and restructuring costs, the company achieved a net loss of $6.1 million.

Despite the loss, Gruden Group forecasts revenue increases for the 2018 financial year combined with “prudently” managing its capital expenditure.

The market reacted favourably to the company’s latest announcement, with its stock price soaring almost 20% within the 30 minutes of trade.

Lorna has more than 10 years' experience as a finance journalist and editor. She has written for an array of industry publications reporting on various sectors, including: resources, energy, construction, biotech, pharma, science and technology, agriculture, and chemicals. Specialising in resources, Lorna has covered a myriad of small and large cap ASX and dual-listed stocks.