At a time of heightened health awareness following the COVID pandemic, Australian life science company EZZ Life Science (ASX: EZZ) has unveiled its new NAD+ supplement to boost people’s health and wellbeing.
The new formulations are already being sold in Australia and China with New Zealand soon to follow.
“Consumers have adopted a wellness mindset during the pandemic, and this is reflected in the increased popularity of functional foods and holistic health supplements across the food and grocery and pharmacy,” EZZ chairman Glenn Cross said.
“Our passion has always been in creating products to help people maximise their health and wellbeing. We created an advanced formula with superstar ingredients to assist people to supercharge their body and feel their best.”
Mr Cross added that the consumer wellness mindset is now “well and truly entrenched”, and as a result, shoppers are doing their research and purchasing products offering genuine health benefits, while being backed by scientific research and produced by reputable brands.
Hailed as a means of “supercharging your day”, EZZ’s Daily Energy and Wellbeing product is being distributed via high street stores as well as online – retailing at $129.99 for 60 tablets.
According to the life science company, the new product utilises an advanced formula that supports energy levels, aids carbohydrate metabolism and reduces free radicals formed in the human body.
The two primary ingredients used are nicotinamide and nicotinic acid (niacin), better known as vitamin B3.
Niacin is actively used to prevent and treat pellagra – a deficiency disease caused by a lack of nicotinic acid or its precursor tryptophan in the diet. The condition is characterised by dermatitis, diarrhoea and mental disturbance, and is often linked to over-dependence on maize as a staple food.
EZZ says the new NAD+ supplement has positive effects on metabolism by supporting energy and blood sugar levels in the body, while maintaining DNA health.
Moreover, the formulation has been “enriched with antioxidants” to support healthy blood vessel function and circulation while reducing “free radicals”: considered to be oxygen-containing molecules generated endogenously by the body that can cause different physiochemical conditions or pathological states.
According to an article published in Pharmacognosy Reviews in 2010, when free radicals overwhelm the body’s ability to regulate them, a condition known as oxidative stress ensues, while also having an adverse impact on lipids, proteins, DNA as well as triggering various human diseases.
What is niacin?
Niacin is widely prevalent in the natural environment with pronounced levels found in liver, fish, yeast and cereal grains.
Various metabolic processes are reliant on niacin, including glycolysis, fatty acid synthesis and respiration with deficiencies leading to a variety of adverse conditions such as Hartnup disease, blue diaper syndrome, tryptophanuria and Huntington’s disease.
All body tissues convert absorbed niacin into its main metabolically active form, the coenzyme nicotinamide adenine dinucleotide (NAD+).
EZZ noted both Nicotinic acid and nicotinamide are precursors to NAD+ and the new NAD+ booster product can supplement natural health.
Already listed on The Australian Register of Therapeutic Goods (ARTG), the wellbeing product aims to assist in maintaining energy levels while reconciling dietary deficiencies.
Other active ingredients used in formulating the product are eucine, Panax ginseng, vitis vinifera, folic acid and citrus bioflavonoids extract.
According to researchers, niacin deficiency may result from certain medical conditions such as alcohol abuse and malabsorption syndrome although poor diet, and long-term use of certain medications such as isoniazid have also been closely linked to the condition.
Currently, EZZ’s energy and well-being products are sold in Costco and Priceline stores across Australia and at Chemist Warehouse in China.
Moreover, the company has also established an online store, highlighting all health supplements and functional food products already being sold at over 100 stores across Hong Kong and Macau Sasa, Tmall, Taobao, JD, Douyin, Pinduoduo and at Chemist Warehouse in China.
Broad consumer interest in sourcing natural and cost-effective means of boosting their natural immunity rather than relying on pharmaceuticals is rising, which has allowed health supplements to become immensely popular over the past two years.
Researchers estimate that Australian consumers are spending roughly $5 billion a year on health supplements with a recent Roy Morgan survey stating that over 8.3 million Aussies buy vitamins, minerals and supplements each year.
In 2022, with the COVID-19 pandemic gradually easing, the active expansion of EZZ’s online footprint is in progress.
The company is actively bolstering its distribution including leveraging popular e-commerce platforms with a mix of innovative products, attractive discounts, robust marketing, and enhanced shopping experience for consumers.
“There’s been a huge demand for EZZ Life products because consumers are actively seeking out products that have been scientifically formulated to support their health. They want to live their best lives and live their lives to the fullest,” Mr Cross said.