As confirmation of the growing influence of eSports on consumers, Esports Mogul (ASX: ESH) has launched a dedicated news portal reporting on developments from the world of eSports.
Mogul News (https://news.mogularena.com/) will deliver eSports fans with various informative content just like ESPN delivers news to sports fans and C-SPAN does to politics enthusiasts.
As an entity, eSports is a rather new phenomenon.
Gamers have been playing games on various platforms such as consoles, PCs and even mobile phones for several years. But the concept of eSports takes games consumption to an entirely new level by empowering professional gamers to play games on a competitive level that attracts millions of online spectators — much like high-profile such as football, soccer and tennis do with TV audiences.
According to industry market analysts, Esports is one of the fastest growing industries in the world with an estimated 2.2 billion gamers across all platforms globally and thought to be worth around US$116 billion (A$152 billion) per year.
The dawn of a dedicated news source covering all the latest developments in eSports is, therefore, no surprise and a validator that the number of eSports participants and spectators is growing rapidly.
As a taster of what’s to come, Esports Mogul’s own platform Mogul Arena has now attracted over 300,000 registered users, with the vast majority of that growth coming the past few months.
In Australia, only a handful of companies have taken to the commercial field with aspirations of monetising this novel market.
Esports Mogul has rolled out a cutting-edge strategy build on several novel features such as Esports Elite and zSilver, focused on creating “more than just a tournament platform” and delivering gaming to a wider audience, specifically targeting the professional gaming market (and the millions of spectators it attracts) in Australia, Asia and Latin America.
“Esports Mogul is proud to be able to offer both gamers and eSports enthusiasts a range of avenues to engage with. The addition of the Esports Elite voting feature saw users flock to the platform, and now with Mogul News, we hope to see continued engagement from current users, as well as additional members of the eSports community gathering to read the latest and greatest news,” said Gernot Abl, managing director of Esports Mogul.
According to Esports Mogul, spectators and gamers will be able to read all the latest gaming news, updates to its proprietary Mogul Arena platform and exclusive interviews with prominent names in the gaming industry.
The newly-launched news source (Mogul News) will be supported with content from Esports Mogul’s 70%-owned subsidiary GameGeek.gg, which the company says has a large existing content base and social media presence.