Hot on the heels of launching an Asia-focused eSports tournament series, Esports Mogul (ASX: ESH) has expanded its game catalogue with the inclusion of popular console game titles.
As part of the new tournament, called Silver Slam, the company will now offer more gaming titles for its flagship eSports platform Mogul.gg, enabling major console titles to be included in the upcoming tournament series.
The console games will engage with a new target market and aggressively drive user acquisition.
Mogul.gg hosts a large catalogue of popular titles including: Fortnite, Overwatch, Rainbow Six Siege, Call of Duty: Black Ops 4 and NBA 2K19, the best-selling sports game of 2018.
The company will update the market on the additional PC and mobile titles set to be added to its gaming platform throughout January.
The integration of major console games is a pivotal one for the company, paving the way for a new demographic of gamers to be contacted and acquired.
According to gaming market intelligence firm Newzoo, console games held 25% of the gaming market in 2018.
Esports Mogul managing director Gernot Abl said being able to offer some of the biggest console games on the market was a great feat for the company.
“We will be able to extend Mogul.gg to a new demographic of users and with a $275,000 prize pool for Silver Slam, Mogul.gg is an appealing platform to play these games,” he said.
Silver Slam set to kick off next month
Silver Slam is an inaugural tournament set to take place in February in conjunction with gaming hardware manufacturer Razer Inc.
Silver Slam will host a range of daily casual competitive matches and weekly professional tournaments throughout the month, in both current Mogul-integrated titles and several additional eSports games.
It’s expected the tournament will significantly drive user acquisition and platform activity across all Mogul service offerings as it sports a range of new game titles, tournament types and competitive prizes.
Concurrently, the company is gearing up to release the Mogul mobile app sometime in the first quarter of 2019.
The app will offer fully automated tournament play, as well as other features previously only available on PC.
Shares in Esports Mogul moved 7.1% higher to $0.015.