Engage:BDR to boost daily transactions with MobFox and Chalk Digital integrations

engageBDR ASX EN1 MobFox Chalk Digital programmatic platform
The new MobFox and Chalk Digital integrations are expected to directly contribute to engage:BDR's overall profitability.

Advertising company engage:BDR (ASX: EN1) continues to expand its reach after adding two integrations into its programmatic platform.

Fresh from integrating digital video inventory firm Comcast FreeWheel into the business, engage:BDR has further boosted its offering with the addition of MobFox and Chalk Digital.

The integrations form part of the company’s broader strategy for 2019 which is focused on expanding reach and demand across all platforms and growing global programmatic commercial activity.

The integrations are expected to boost revenue for the company, with the increasing volume of integrations corresponding to a 40-50% contribution to gross profit.

“Management is confident that these integrations will grow the company’s revenue, gross profits and contribute to profitability,” engage:BDR said.

MobFox

Founded in 2010, and later acquired by Matomy Media Group, MobFox is a major data-driven mobile supply-side platform (SSP) and exchange.

The company provides publishers with the necessary tools to manage their ad serving, data layers, and monetisation efforts.

The Vienna-headquartered company, which also has offices in New York, London, San Francisco, Tel Aviv, and Beijing offers inclusive support for all major ad formats, including video, native, and display.

With over 175 demand-side platforms (DSPs), MobFox is used by more than 40,000 iOS and Android apps, making the company’s large programmatic client footprint significant to engage:BDR’s exchange.

Additionally, MobFox has significant customer reach in the Asia Pacific region, where engage:BDR has identified immediate opportunities.

Chalk Digital

Engage:BDR said it would be able to leverage Chalk Digital’s connections to some of the largest customers in the in-app ecosystem who are not currently connected to the company.

Founded in 2012, Chalk Digital is a tech company that aims to improve how businesses use mobile advertising to promote their brands, products, services and events.

One of the top features of the company’s mobile ad platform is intelligent learning, which uses proprietary algorithms to scan and assess apps and choose the most active within a targeted area or audience group. The system learns with each campaign and adapts automatically to maximise reach and engagement.

Engage:BDR expects to see a direct link to customers’ return on investment via Chalk Digital’s intelligent learning capabilities.

“Chalk Digital’s hyper-targeting and intelligent learning features could boost the engagement and maximise the reach of engage:BDR’s customers’ ads, ultimately improving customers’ return on investment,” the company said.

In addition, Chalk Digital’s propriety technology will ensure engage:BDR’s ads are displayed to active users that are most likely to engage with the advertiser’s content.

Investors welcomed the news, with Engage:BDR’s shares jumping 10.5% to $0.021 at market opening.

Lauren has more than six years’ experience as a business journalist and editor in Australia and Southeast Asia. With specialist knowledge of the resources sector, including oil and gas, she has covered publicly listed companies of all sizes. Lauren has reported across a range of industries including mining and property.