Digital Wine Ventures reports record April sales and shipments for WineDepot
During April, Digital Wine Ventures’ WineDepot processed 9,512 orders – equating to 350% month-on-month growth.
Digital Wine Ventures (ASX: DW8) has reported its online beverage platform WineDepot shipped over 23,000 cases in April, representing a healthy 580% growth on the same month’s figures from last year.
The company also processed a total 9,512 orders during the month (or 350% month-on-month growth), equating to a new record average of 2.42 cases shipped per order on the strength of several large trade orders and wine club runs containing multiple cases.
Case and order volumes were down on the records set in March, due mostly to the extended vintage pre-occupying many winemakers, however the company said its moving annual total (MAT) statistics showed a “clear pathway of underlying growth” with quarterly figures consistently on the increase.
Insider Trading
During the month, WineDepot received approval for an online packaged liquor licence, allowing it to sell and deliver wine to the general public.
The company will now be able to launch its Insider Trading initiative – an invitation-only membership program which offers beverages at preferential prices to Digital Wine Venture shareholders, WineDepot staff, and employees of suppliers selling through WineDepot’s direct-to-trade marketplace.
‘Insiders’ will also have access to events such as private tastings, dinners and master classes.
The direct-to-trade marketplace was soft launched recently in Sydney and Melbourne.
Digital Wine Ventures expects to open the service to Sydney’s buying community over the next two months, before making the platform available to Melbourne trade buyers.
New suppliers
WineDepot signed up 19 new suppliers since April, the bulk of which are from some of South Australia’s top producing regions.
Suppliers include Gibson Wines and Louis & Pax Wines (Barossa); Curtis Family Wines, Arakoon Wines and Fork in the Road Wines (McLaren Vale); and Applewood Distillery, Unico Zelo and Watkins Family Wine (Adelaide Hills).
Also new to the books are importers Artisan of Malbec, Nomi Mono, Sol y Vino and The Leckie Group; and wholesaler-distributor Vincraft Wine Co.