CropLogic records first sale of crop monitoring product from new Mildura office

Croplogic ASX CLI Mildura sale realtime
CropLogic has made its first sale from the Sunraysia region, for its agri-tech hardware and software solution, CropLogic realTime.

Agronomy service provider CropLogic (ASX: CLI) has recorded the first retail sale of its agri-tech hardware and software solution CropLogic realTime from a newly-established office in Victoria’s Mildura farming district.

The office opened earlier this year to market the mobile and desktop-based crop-monitoring product to farmers in the Sunraysia, Riverland, Mallee and Riverina regions.

The first sale was announced this week and proves the success of the company’s retail model, according to chief executive James Cooper-Jones, who when interviewed by Small Caps stated, “the first order for realTime a key achievement for us which shows we’ve broken ground in Mildura.”

“We expect it will be one in a series of announcements which prove the benefits of establishing a presence here.”

Mildura produces 98% of Australia’s dried grapes and 75% of the country’s table grapes.

It is also a leading producer of other ‘boom’ crops such as almonds (64%) and citrus (24%).

Sales of CropLogic realTime are currently aimed at these high-value crops, which are in growing demand from overseas markets.

“There has been an explosion of grape, almond and citrus crops in Mildura and the price appreciation is being driven mostly by Asian demand,” said Mr Cooper-Jones.

“Our new office is ideally placed to take advantage of these regional crop trends and will be a good stepping stone for future expansion into other target crop opportunities including avocadoes, apples and row crops such as potatoes.”

Optimising crop yield

CropLogic realTime provides a technology platform which helps optimise crop yield by directly addressing the issues faced in growing top-grade produce.

The “affordable” technology allows growers to combine on-the-ground knowledge with in-field intelligence, measuring indicators such as water management which has been long considered a key regional issue.

Unlike digital crop monitoring products which rely on often-inaccessible 5G cellular networks, realTime is a satellite-based system which can be operated in most remote locations and is backed by aftersales service from CropLogic’s team of qualified agronomists.

“Our regional agri-sales team is able to provide the knowledge, expertise and technology to assist growers to improve their crop yields,” Mr Cooper-Jones said.

Recent market data showed CropLogic’s south-east Australia target area represents approximately 74% of Australia’s horticulture acres, with a gross product at the farm gate of $3.4 million per annum.

At mid-afternoon, shares in CropLogic were trading 13.33% higher at $0.017.

Imelda Cotton has over 20 years experience as a journalist and communications professional. She has spent the bulk of her career in the resources sector, having also worked directly with oil and gas majors and as a journalist covering a vast array of ASX listed companies within the resources, energy, science and health sectors.