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Claw Stars mobile game yields strong early revenue for iCandy Interactive

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By Imelda Cotton - 
iCandy Interactive ASX ICI Claw Stars record revenue global launch game

iCandy’s new game Claw Stars has brought in revenues of nearly $300,000 within the first two weeks of its official global launch.

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One of the newest mobile gaming apps to hit the global market in June has yielded strong early revenue growth for owner-developer iCandy Interactive (ASX: ICI).

Claw Stars (originally known as Hamstranauts) was launched worldwide on 30 June and raked in $299,570 within its first 14 days on the market.

The return followed the receipt of more than one million pre-orders on AppStore and Google Play.

User engagement rates for the game remain high according to iCandy, with a Day-3 retention rate of 25%.

A January early access trial of Claw Stars in collaboration with Google Play demonstrated a retention rate of 46% on the first day through to 18% one week later.

Masketeers comparison

The latest figures have been compared to iCandy’s hit product Masketeers: Idle Has Fallen, which brought in $265,000 over the first two weeks and had a Day-3 retention rate of 20%.

The single-player game recorded a comparatively lower early access trial retention rate of 37% on the first day through to 8% on day seven.

It also racked up significantly less pre-orders than Claw Stars.

Masketeers hauled in a generated revenue of $1 million just 63 days after its October launch, representing the fastest growth on record for an iCandy game.

Retention explained

The day retention rate is used as a measure of how engaging and addictive a mobile game can be to its audience.

It seeks to create a standard benchmark to determine the proportion of gamers who return to a game within a specified time period after installation.

According to iCandy, retention rates are closely watched by mobile gaming industry analysts as potential early indicators of a game’s future monetisation metric.

Interactive game

Claw Stars relies on player-to-player interactivity and is the first iCandy game to be multi-player driven.

Users can download and play the game for free, with the company generating income from in-app purchases and advertising.

iCandy said it was confident Claw Stars had the potential to emerge as one of its best performing titles.