Blue-chip customers help grow Adveritas annualised revenue to $3.26m
Australia’s largest multi-channel wagering and gaming product group Tabcorp has adopted Adveritas’ TrafficGuard product, while Superbet has upgraded its contract by over 60%.
The acquisition of new blue-chip customers has seen Adveritas (ASX: AV1) grow its annualised revenue to around $3.26 million, representing a 30% increase since 1 July and 15% rise since 1 January.
Among the new signings is Australia’s largest multi-channel wagering and gaming products group, Tabcorp.
Meanwhile, world leading betting and gaming company Superbet has upgraded its contract with Adveritas by more than 60%.
The new contracts along with strong up-sell and cross-sell initiatives has resulted in a combined material revenue of around $431,000.
A current record-high sales pipeline — driven by direct sales efforts, marketing initiatives, Google Cloud Marketplace and cross-selling — has translated into the highest sales opportunities achieved in the company’s history to date.
This achievement is reported to be translating into increased trials, conversions and revenue.
TrafficGuard offerings
The expanding range of offerings by flagship product TrafficGuard has led to increased sales and client engagement.
Contracted enterprise clients such as Superbet are now actively exploring and upgrading to other TrafficGuard channels.
Channel transition is a key focus and material growth area for TrafficGuard as a large portion of existing clients are using digital channels which the product can service.
Adveritas has grown its team to accelerate development of TrafficGuard’s products, enhance user experience and improve its detection and prevention capabilities across industries and customer segments.
The company recently appointed product managers, designers and owners to ensure TrafficGuard delivers an “industry-leading user experience” as it scales across more markets and customer segments.
Platform of choice
Adveritas co-founder and chief executive officer Mat Ratty said the recent contract wins have positioned the company as the “platform of choice”.
“TrafficGuard is adding exceptional value to companies seeking to expand their customer base through digital advertising we are becoming recognised as the measurement and verification platform of choice, affirming our position as a market leader which beats billion-dollar competitors due to the sophistication and transparency of our technology,” he said.
“We are confident in our tactical go-to-market strategy, our growing revenue base and our ever-increasing sales pipeline … we are undoubtedly in a strong position to accelerate our growth trajectory.”