Authorised Investment Fund’s (ASX: AIY) investee Asian Integrated Media has hooked an exclusive media sales deal with US-based Pace Communications, which publishes in-house guest magazines for the world’s largest luxury hotel chains including Conrad, Four Seasons, Ritz Carlton and Waldorf Astoria.
Under the deal, Asian Integrated Media will act as exclusive media sales representatives for the hotels’ in-house guest magazines and will be responsible for all advertising sales from 1 April 2019 across Asia and Australia.
“We are delighted to be working with such prestigious, luxury hotel brands, and, in particular, for Asian Integrated Media’s advertiser client base to promote their brands specifically within the China market,” Asian Integrated Media founder and chief executive officer Peter Jeffery said.
“This deal compliments so much of what our company is already doing working with many of the world’s leading airlines and our Travel Elite digital advertising and programmatic advertising platform.”
According to Asian Integrated Media, it has on of the “world’s leading media sales representation networks”.
Headquartered in Hong Kong, the company also has sales offices Melbourne, Singapore and Beijing, with representation in major cities across numerous other regions, including Benelux, France, India, Italy, Japan, Korea, Switzerland, Taiwan, Thailand, United Arab of Emirates, the US and the UK.
In its strategy to provide the best international sales representation for premium media, Asian Integrated Media stated it is “highly selective” in the titles and platforms it represents – focusing on the travel and luxury lifestyle segments.
Earlier this month, Authorised Investment Fund agreed to up its stake in Asian Integrated Media to 30%.
The move was part of a joint venture between Asian Integrated Media, Authorised Investment Fund and Ambient Digital with the parties to provide global highly-targeted, data-driven programmatic online advertising campaigns – particularly for travel, luxury goods and private wealth sectors.
Asian Integrated Media and Ambient have projected pre-tax revenue of US$2.7 million in 2019-2020, US$5.1 million in 2020-2021 and more than US$7 million in 2021-2022.
Ambient and Asian Integrated Media created programmatic digital advertising company Travel Elite, which was launched in China at the end of last year.
Travel Elite was designed to give brands the ability to target both international and domestic travellers using programmatic advertising channels including Weibo, Baidu, Tencent, JD and Toutiao.
The programmatic advertising market is estimated to be currently worth US$70 billion, with analysts forecasting it will grow to US$84 billion this year and expand to almost US$100 billion by 2020.