Xamble Group (ASX: XGL) is significantly expanding its Southeast Asian footprint and creator ecosystem by acquiring a majority stake in YouthsToday for AUD 330,000, a move financed by new AUD 500,000 funding facilities.
Xamble has agreed to acquire a 55.6% majority stake in YouthsToday, a strategic move that aims to expand the company's presence and capabilities within the Southeast Asian market.
The acquisition price for this majority stake is AUD 330,000. The transaction is expected to be completed by April 2026.
A key aspect of the deal ensures continuity, with YouthsToday's executives set to remain with the business for three years post-close, facilitating a smooth integration.
Southeast Asia Expansion
This acquisition will substantially expand Xamble's geographic footprint within Southeast Asia.
The company's presence will grow from three to seven countries.
YouthsToday reported CY2025 revenue of AUD 0.78 million. The business is also noted as being EBITDA-positive, with CY2025 EBITDA of AUD 22.9k.
This expansion is a strategic move to broaden the company's reach in a dynamic growth region.
Creator Ecosystem Growth
The acquisition is set to significantly bolster Xamble's creator ecosystem.
The total number of influencers within the network is projected to increase from 6,931 to 19,233.
Similarly, the number of agencies partnered with the group will rise from 19 to 65.
This expansion is expected to translate into a substantial increase in overall reach, growing from 100.7 million to 623.2 million users.
This growth enables a full-spectrum influencer platform from nano to macro creators, supporting cross-border campaigns.
Funding Facilities Secured
To facilitate the acquisition and support integration, Xamble has arranged new funding facilities totalling AUD 500,000.
These facilities come with an interest rate of 9%.
While the funding secures the immediate capital required, the full integration costs have not been entirely quantified.
This acquisition represents a significant strategic step for Xamble Group, aiming to rapidly scale its influencer platform and geographic presence in Southeast Asia.
While the deal promises growth and accretive financials, investors will need to monitor integration execution and the associated financing costs.
