- 01150,000 units sold; net revenue of ~A$0.9m beat forecasts.
- 02260,000+ wishlists; Steam made up two-thirds of sales.
- 03Strong reviews; updates planned.
PlaySide Studios (ASX: PLY) has sold an estimated 150,000 units of Dumb Ways to Build across Steam, PlayStation, and Xbox since its 10 September launch, putting early net revenue ahead of internal forecasts.
The first personal computer and console title based on PlaySide’s Dumb Ways to Die intellectual property generated estimated gross sales of US$1.0 million (A$1.4m), with net revenue to PlaySide of about US$0.6m (A$0.9m) after platform fees, value-added tax, and returns.
Steam accounted for about two-thirds of units sold, while PlayStation and Xbox contributed the remainder as the co-operative multiplayer title launched simultaneously across all three platforms with players able to join sessions regardless of platform.
Steam wishlists have more than doubled since launch and total net wishlists across Steam, PlayStation, and Xbox now exceed 260,000, providing PlaySide with a continuing pool of potential customers for future content releases and promotional activity.
Pre-Launch Marketing
Dumb Ways to Build entered launch with about 100,000 Steam wishlists generated through a pre-launch marketing campaign lasting less than one month, yet more than 80% of Steam purchases came from players who had not previously wishlisted the title.
The game reached a launch-weekend peak of more than 1,600 concurrent Steam players before settling into a consistent engagement pattern with pronounced weekend peaks, which PlaySide attributes to its social and group-play format.
Player reception has remained strong, with an 87% Steam review score carrying a “Very Positive” rating alongside ratings of 4.8 out of five on the Xbox Store and 4.6 out of five on the PlayStation Store.
“It was important that our first PC and console game using the Dumb Ways to Die IP was a strongly reviewed, enjoyable experience for players, and we've achieved that with the launch of Dumb Ways to Build,” chief executive officer Benn Skender said.
Having exceeded our internal forecasts for its first month, we are confident Dumb Ways to Build will continue to sell well through the financial year, and that it establishes a platform for gamers to engage with future Dumb Ways titles.”
Creator Platform Momentum
PlaySide’s post-launch marketing continues to focus on social media, creator-led gameplay content, and community engagement.
This will seek to build on more than 36 million views across brand and creator channels and a peak of more than 57,000 concurrent Twitch viewers.
More than 2,600 unique creators have featured Dumb Ways to Build, while the company has already delivered new in-game items and quality-of-life improvements informed by player feedback.
The near-term roadmap includes new levels, expansion of online multiplayer beyond the current four-player limit and user-generated content support that will allow players to create their own levels.
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