Health-focused food products company OMG Group (ASX: OMG) has reported record sales for November from its multi-brand portfolio across physical store distribution networks and e-commerce channels.
Total invoiced sales hit $720,000, underpinned by ++increased ranging++ of its Oat Milk Goodness chocolate and coffee high-prOATein ready-to-drink products across the Woolworths (ASX: WOW) store network—marking the highest monthly sales figure since new management took over the business in mid-2023.
The Black Friday sales period saw online sales of OMG’s Blue Dinosaur plant-based snack and energy bars reach more than $318,000, representing its second-highest e-commerce total on record and up 56% year-on-year.
November sales were 40% higher than the previous corresponding period and up 20% from the previous record monthly sales result achieved in June.
Peak Sales Period
OMG’s record monthly figures underpin a 68% revenue growth for the year-to-date of $2.65 million, significantly exceeding the group’s annual sales target of at $4m on a pro-rata basis.
The group expects a targeted ‘Summer of Cricket’ in-store, digital, and retail marketing campaign utilising high-profile brand ambassadors to support near-term trading momentum as it heads into a peak sales period.
Negotiations are well-advanced for additional product stocking arrangements with distribution partners in the petrol and convenience store channels, amid a broadening distribution footprint for OMG products with major Australian retailers.
Strong Trading Performance
OMG chief executive officer Alex Aleksic said the company continues to execute on its strategy to accelerate sales growth and build its presence as a leading Australian provider in the better-for-you market segment.
“To confirm another record monthly sales result – following the previous record high in June – ahead of what is shaping up to be a high-demand summer period is a testament to the strength of our multi-channel brand portfolio,” he said.
“Alongside our growing momentum with major Australian retail partners, we now have an e-commerce business driving over $2m of annual turnover that remains on a consistent growth trajectory.”
“We look forward to providing more sales and operational updates in the near term.”
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