- 01FY31: >$400m wholesale, >$800m retail revenue.
- 02Margins: wholesale 12.5–13.5%; retail 2–3%.
- 03Broader powersports push, led by CFMOTO.
MotorCycle Holdings (ASX: MTO) has set financial year 2031 targets of more than $400 million in pre-consolidation wholesale revenue and more than $800m in pre-consolidation retail revenue as it broadens from motorcycles into the wider powersports market.
The group is targeting a wholesale profit before tax (PBT) margin of 12.5% to 13.5% and a retail PBT margin of 2% to 3%, underpinned by commercial growth, a stronger revenue mix, operational efficiency, and financial discipline.
Its strategy is built around expanding participation across motorcycles, all-terrain vehicles, side-by-side vehicles, personal watercraft, parts and accessories, apparel, servicing, finance, and insurance while simultaneously extracting more value from its established wholesale and retail networks.
MotorCycle Holdings plans to support that expansion through four transformation pillars covering data foundations, an omni-channel customer experience, people development, and property reform.
The company anticipates approximately $2m of non-underlying FY27 spending for systems and data initiatives.
Wholesale to Anchor Growth
Wholesale generated 33% of revenue but 91% of segment profit in FY26, highlighting the importance of the distribution businesses spanning vehicles, parts, and accessories across Australia and New Zealand.
The division recorded $272.2m of revenue and other income and $37.8m of segment profit in FY26, while MotorCycle Holdings identified its long-established supplier relationships, independent dealer network, warehousing, logistics, and aftersales capabilities as foundations for further expansion.
CFMOTO is central to that strategy, with Australian retail unit sales estimated at 15,383 in 2026 after a compound annual growth rate of 25.4% from 2016, and the group targeting a further 13.1% compound annual growth rate over the next five years.
New Zealand CFMOTO volumes are targeted to rise from an estimated 1,951 units in 2026 to 4,986 in 2031, supported by a broader motorcycle range, expanded scooter offering, off-road products from 2028 and continued development of the GOES off-road vehicle brand.
The broader powersports strategy is intended to create additional customer, category and transaction opportunities across wholesale and retail, with the two divisions reinforcing one another through shared market access and customer insight.
Higher Retail Network Returns
The FY27 retail structure spans Harley-Davidson, TeamMoto, Peter Stevens, and MCAS operations across multiple states and territories, giving MotorCycle Holdings direct service, sales, and finance access to customers across both new and used vehicles.
Its Harley-Davidson operations demonstrate the scale already achieved, with 12 dealerships accounting for approximately half of the premium Harley-Davidson market and FY26 revenue of $204m.
The retail improvement plan centres on simplifying the brand portfolio, controlling costs and consolidating the property footprint, with every retail and warehouse site under review to improve returns and reduce group rental costs.
Digital and data investment is intended to support a more integrated customer journey through improved inventory visibility, near real-time reporting, proactive lead management, and a single view of customer activity across physical and online channels.
Those initiatives build on FY26 group revenue of $789m, underlying PBT of $36.5m and underlying net profit after tax of $25.7m as MotorCycle Holdings seeks to convert its existing scale into broader powersports growth and stronger returns.
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