Motio Media Platform Enters Next Growth Phase as Record Sales Build Momentum

Motio enters growth phase with record sales and $3.18m forward revenue; health network expansion to 1,057 sites boosts scalable cash flow.

NH
Nik Hill
·2 min read
Motio Media Platform Enters Next Growth Phase as Record Sales Build Momentum

Key points

  • Record sales momentum; Q4 FY26 on track to beat FY25.

  • Forward revenue to $3.181m; YoY +13%.

  • Health network: 1,057 locations by Jun 2026.

Motio (ASX: MXO) has entered a new growth phase on the back of record sales activity, stronger forward revenue, and a broader digital place-based media platform.

The out-of-home media company is shifting from platform development to operational leverage as it looks to convert its established networks into scalable revenue growth and stronger cash flow generation.

Its latest 10-week trading update shows closed-won activity at record highs, with Q4 financial year 2026 tracking to exceed the record quarter achieved in Q4 financial year 2025.

National brands have contributed 76% of year-to-date revenue, while local activity accounts for 9%, programmatic revenue 7%, other media revenue 6%, and other non-media revenue 2%.

Record Trading Activity

Sales activity has reached record highs over the past 10 weeks, supported by solid contracting performance and renewed activity across key customer categories.

Forward revenue has strengthened materially, despite a slight moderation in programmatic revenue, while revenue per location has reached $8,159.

The Q3 financial year 2026 result delivered a strong comparison with the prior corresponding period, with revenue increasing on like-for-like inventory.

Momentum has also increased into Q4, with the quarter on track to meet revenue targets and pace strongly into Q1 financial year 2027.

Forward Revenue Strengthens

Forward revenue has reached $3.181 million, representing a 13% increase from $2.817m at the same point last year after excluding Motio Go, helped by strong investment from the pharmaceutical, banking, and government sectors.

Early revenue has also started to flow from increased health inventory as the company expands one of its key growth networks.

The health network roll-out remains on track, with total Motio locations scheduled to increase from 954 in December 2025 to 1,057 by June 2026.

New locations have started to generate early traction and are expected to contribute revenue into financial year 2027.

The roll-out adds scale to an established media platform without requiring a proportional increase in the underlying cost base—operating leverage that supports the company’s broader aim of lifting revenue and profitability from the systems, infrastructure, and people capability already in place.

Platform Built from Scratch

Motio was founded during the global pandemic with a plan to build an audience-first out-of-home media business from zero.

The company has focused on active customer environments, and now operates across four key channels built from underutilised or undervalued media assets that have been integrated and commercialised by the existing team, turning them into productive media networks.

The digital place-based model differs from everyday outdoor advertising by creating communication platforms that also improve the customer experience.

Motio’s growth path has included periods of integration and expansion as the company strengthened the underlying quality of the business.

Financial year 2025 marked a shift toward cash flow generation and earnings growth, with that momentum carrying into financial year 2026 as the company recorded its maiden net profit after tax and attracted new institutional investment to support accelerated growth.

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