- 01IVE buys Motio to enter out-of-home.
- 02Equity ~A$20.7m; EV ~A$16.7m; funded by cash/debt.
- 03Motio's 1,300 screens boost cross-sell with Daily Press.
IVE Group (ASX: IGL) has announced plans to expand into the out-of-home sector with the acquisition of digital place-based media company Motio (ASX: MXO).
The proposed deal represents a targeted strategic extension of IVE’s core capabilities, combining proven expertise in media planning, audience strategy, and media sales with a robust scalable ad-serving technology stack and an established location-based media network.
It is expected to enable IVE to extend beyond the creation and production of marketing communications into the ownership, delivery, and monetisation of media, opening new markets, new customer segments, and new recurring revenue streams.
IVE managing director Matt Aitken said the proposed acquisition would be a win-win for both companies.
“Motio is a profitable place-based media owner with a differentiated network in environments where audiences are typically stationary and attentive—this acquisition gives us the ability to offer our clients a channel which they cannot currently access from IVE and gives Motio’s network access to one of the largest advertiser bases in the country,” he said.
Share and Options Schemes
Under the terms of a scheme implementation deed, IVE Group will acquire all of the issued shares in Motio for a cash consideration of $0.06 per share, equating to a fully diluted equity value of approximately $20.7 million and an implied enterprise value of approximately $16.7m.
The share scheme consideration represents a 15.4% premium to the last closing price of Motio shares, and a 15.6% premium to its volume weighted average price over the last five trading days.
A separate scheme in respect of 34.6 million Motio MXOAV options on issue will also be conducted, with participating option holders entitled to receive $0.006 cash per Motio MXOAV option.
The consideration payable on implementation will be funded from IVE’s existing debt facility and cash reserves and the acquisition is expected to contribute positively to IVE’s earnings in the 2027 financial year before synergies and one-off transaction costs.
Motio shareholders and MXOAV option holders will vote on the proposed takeover in November.
Complementary Acquisition
Motio owns and operates more than 1,300 digital screens across approximately 1,000 locations Australia-wide, selling advertising airtime on them to national brands through media agencies, direct relationships, and programmatic channels, as well as local advertisers.
Screen locations are typically high-volume, high dwell-time environments including medical centres, cafes, licenced venues, and indoor sport and leisure facilities where audiences are stationary and attentive.
The Motio acquisition complements IVE’s recent $35m purchase of Australian creative agency Daily Press and its existing strengths across data, creative, production, technology, retail, and one-to-one communications, creating a more integrated proposition that can connect brands with consumers across physical and digital environments.
It also supports IVE’s 2030 strategy by broadening its addressable market, increasing its share of the marketing value chain, strengthening cross-sell opportunities across the group, and building a more diversified, technology-enabled and higher-quality earnings base.
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