Animoca launches Crazy Defense Heroes game, generates A$200,000 in first week

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By Lorna Nicholas - 
Animoca Brands ASX AB1 Crazy Defense Heroes mobile game

Animoca’s Crazy Defense Heroes mobile game.


Games and e-book developer Animoca Brands (ASX: AB1) has launched its Crazy Defense Heroes mobile game to China, Japan and numerous other Asian markets, with the game generating more than A$200,000 in its first week.

The game works on Apple’s iPhone and iPad products and is available for free in Apple’s app store with optional in-app purchases. In additional to China and Japan, the game is available in Hong Kong, Korea, Macau, Singapore, Taiwan, Malaysia, Thailand, Vietnam, Indonesia, Cambodia, Laos, Brunei, Mongolia and the Philippines.

More than 260,000 downloads of the game occurred in the first week, with Animoca earning more than A$202,000, during that period, from in-app purchases and advertising.

Android users will have to wait till later in the year to get their hands on the game, which will also be rolled out across North America and Europe.

According to Animoca, Crazy Defense Heroes contains a fantasy storyline and more than 500 levels. The game combines “deck building of a collectible card game” with tower defence strategies and suspense, along with resource management tactics, equipment, and a role-playing game character.

Animoca claims it has one of the world’s largest mobile game portfolios of globally recognised brands with its entire game portfolio achieving more than 303 million downloads by mid-September last year.

Recognised brands include Garfield, Ben10, Doraemon, Astro Boy and Ultraman, with all branded games licences by intellectual property owners.

In addition to recognised brands, Animoca has developed its own games and publishes third party games.

With most games free to play, Animoca generates its revenue by adding virtual items or services for consumers to purchase within the game, and by selling in-game advertising.

Animoca owns a bag of games across numerous genres including simulation, action, brain and puzzle, strategy, time management and role playing.

Shares in Animoca sky-rocketed on the news, with the company’s stock price settling at A$0.072 by mid-afternoon trade – up more than 148%.