Esports Mogul set to launch branded hub and tournament series with top-tier eSports outfit Team Secret

eSports media and software company Esports Mogul (ASX: ESH) is set to launch a new branded hub and tournament series for one of the world’s most prominent eSports team, Team Secret.

The initiative also includes two tiers of exclusive paid subscriptions as part of a new tournament series called Secret Stars.

Paid subscriptions and pre-registrations for the Secret Stars tournament series will open later today operating with a multi-tiered system and several subscription options aimed at different user types.

Team Secret says it will offer a “triple pass” for US$4.50, allowing users to enter three ticketed tournaments in a 30-day period.

Also, it will offer a further subscription tier called “All Stars” costing users US$5 per month and allowing players to receive priority access to premium unlimited ticketed tournaments, a dedicated Secret Stars Discord channel and exclusive raffles.

The eSports team also plans to provide what it calls “money can’t buy experiences” by giving access to Team Secret’s professional players and exclusive events for fans.

According to Mogul, it will retain 60% of the revenue from the subscription offerings on Team Secret’s branded hub with revenues expected to be recurring over time as the hub maintains a consistent level of demand.

“Working closely with one of the most successful eSports teams in the world, we have been able to offer Team Secret a way to engage with their massive fan base and further grow their brand value,” said Mogul’s managing director Gernot Abl.

High profile team

Team Secret is one of the world’s leading eSports teams with a prolific record of success including multiple titles, a high ranking, and significant cash prizes as eSports continues to establish itself as a multi-million-dollar industry globally.

As an industry, eSports has arrived in force over the past decade and has precipitated a rapid equalisation between traditional sports and the digital alternative. It is now common for eSports teams to earn millions of dollars in prize money while players are treated with the same reverence as Olympic athletes.

Team Secret is one of a growing brood of eSports teams and competes across several popular game titles including Dota 2, Rainbow Six: Siege, CS:GO, Fortnite, Apex Legends and even mobile games such as PUBG Mobile.

Through the launch of a branded hub, Team Secret hopes to attract over 2 million fans to Mogul’s platform offering competitive tournaments, the ability to join a fan-based community and access to exclusive tournaments and prizes from Team Secret.

“Not only will we be able to better engage with our fans across the globe on a deeper level, but this is also a great opportunity to kick-start a new revenue stream for Team Secret as a company,” said John Yao, chief executive officer of Team Secret.

“We have put a lot of thought into developing a tournament and subscription model that will be engaging and meaningful for all levels of our fans – we really believe there is something for everyone in this exciting tournament series,” he added.

The news helped push Esports Mogul shares up 12.5% to $0.009 in late morning trade.